Prince Lionheart is a family owned company founded by Tom and Linda McConnell in 1973 in Santa Maria, USA.So, for 43 years at Prince Lionheart, they have created products to help parents. The company is family owned, inspired by the family and inspired by it for its new products, since true childcare is fundamentally different from the carefree and ideal parenting we see on television. Prince Lionheart focuses on reality by creating products that are inspired by their own parenting experiences.