Katie Windridge, Mummy to Minnie, Coco & Bailey launched Matchstick Monkey with the help of Touker Suleyman from BBC’s Dragon’s Den in December 2016 when she could not find anything to massage Minnie’s sore gums without getting badly bitten.  Like many other parents, Katie had tried everything to apply pain relief gels / oils and granules directly to the source of the pain.